Join the Trash Tribe in Dereham, Saturday 9th February

February 8, 2019

Trash collection team
Trash collection team

Pure Clean Earth, a new online environmental group tackling plastic pollution in Attleborough, is expanding its “Trash Tribe” to Dereham and is calling for volunteers to help clean up the town.

The new TrashTribe event will take place in Dereham on 9th February from 11 a.m. to 12.30 pm, meeting at the Cherry Tree Car Park and heading through Dereham and ending at Dereham Leisure Centre. Pure Clean Earth has successfully been running regular litter picks in Attleborough and these will continue to take place every Sunday from 11 a.m.

Pure Clean Earth was started online by Breckland resident Daniel Reynolds, and has now turned it into a global movement, with a network of Trash Tribe volunteers working in their local communities helping to reduce plastic waste and use in society. One dedicated group, which Daniel helped start in Spain, now holds regular litter picks along the beaches in Barcelona and collects hundreds of kilograms of waste during each pick.

Breckland Council are supporting Pure Clean Earth with litter pick equipment and waste collection, while supermarket Tesco has provided a number of long life bags to help collect the litter.

Cllr Paul Claussen, Executive Member for Place at Breckland Council stated “Tackling litter, especially plastics, in our local community is essential to a better, cleaner environment for us all to enjoy.  I am delighted Pure Clean Earth have been so successful in Attleborough and look forward to seeing the impact in Dereham. I suggest local residents of all ages can come along, have some fun, learn about their local environment and help rid our local community of unwanted litter, especially plastic.” For more information visit