Strengths, weaknesses, opportunities and threats

This exercise was conducted as part of the Partnership meeting on 20th September 2018. Perhaps not surprisingly, many of the perceived weaknesses and opportunities reflected projects and needs already identified by the group. For example, a good, varied retail offer is seen as a strength but online shopping is seen as a threat to the sustainability of the town centre, among other factors. Continued development is seen as a threat if no steps are taken to ensure adequate infrastructure.

However, the group also perceived a number of opportunities including the town’s heritage, natural assets and a range of good quality amenities. The full analysis¬† can be found here.